02: Mark Sanborn: What You Need To Understand About Being A High Achiever

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author (NYT, WSJ, USA Today) and noted expert on leadership, team building, customer service and change.  Mark’s list of over 2400 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.  

We each know how good we have become..”, Mark says, “…but none of us knows how good we can be.”

Mark is the author of eight books, including the bestseller The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary which has sold more than 1.6 million copies internationally. His other books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, Teambuilt: Making Teamwork Work, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do. Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between. Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results, and his latest book, The Potential Principle.

Favorite Success Quote

Give yourself permission to fail and learn. Go from input to output!”

Key Points

1. Become a Student of Your Craft

Emulate to learn, Innovate to earn.

2. Give Yourself Permission to Fail and Learn

Go from input to output!  You’ve read enough, studied enough.  Now you must become a practitioner.  Failure is inevitable.  This is part of the journey and is to be expected.  Ask yourself, are you worried about failing because of how others will view you, or because of how you will view yourself?

Amazing book to read around this topic: The Diving Bell and the Butterfly: A Memoir of Life in Death

3. What would you tell a proactive 25 year old entrepreneur who is feeling impatient?

Relax, and volunteer.  Find out what you like and where you can add value and pursue it.

Heart Healthy Hustle Round

Heart: What is your favorite activity for activity for strengthening your internal character? 

Reading and reflection.

Health: How do you maintain your physical health? 

Exercise 4-6 times a week.  Mix it up to keep it enjoyable.

Hustle: What is your main motivation for hustling to the max of your potential?

  “Make money and make meaning.”

Influential Books

Bible , NIV or ESV Versions

Future Perfect  by Stan Davis

Peace Like A River  by Lief Enger

Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations

Connect with Mark Sanborn

Mark’s Most Recent Book: The Potential Principle 

Free resources for leaders and entrepreneurs: marksanborn.com

Mark’s YouTube Channel: Mark H Sanborn

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