Bob Burg: How To Be A Go-Giver & Grow Your Business

On Episode 61 we sit down with Bob Burg.  Bob shares with us information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.  Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 850,000 copies. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Favorite Success Quote

“Money is simply an echo of value which is a reminder that what it’s really all about is focusing on others and focusing on bringing value to others and the marketplace.”

Key Points

1. In Order To Monetize, You Must Implement a Strategy

There are great teachers and models to emulate.  If you have a certain goal and desire, seek out who has the proven system you can implement to achieve this goal.  A system is a process of predictably achieving a goal based on the logical and specific set of principles.  The key factor in seeking out a system is predictability. If you fail to implement a strategy and use a proven system, do not expect to achieve your ideal result.

2. Be a Go-Giver: Shift Your Focus From Getting to Giving

In this context, giving means constantly providing value to others.  Understand that this is not only the most pleasant way to conduct business, it is THE most financially profitable way of conducting business as well.  Why? Let’s face it, most people will do business with you because they believe they will benefit from doing business with you.  In a free market economy, no one is forced to business with anyone else.  This is the best way to do business.  Move from an ‘I’ or ‘Me’ focus to an ‘Other’ focus where it is all about bringing exceptional value to those you are serving.

If you are sure to operate your business from a position of focusing on others, you will sell more, do more, be more, and achieve the most.  The only way you can profit in a free market economy is to please another person.  Bob explains, “People will exchange their money for something that they feel is of greater value than the money they are exchanging it for.

The ONLY way you can have a sustainably profitable business is by focusing on bringing value to other human beings.

3. Get Your Money Right Before Going Into Business

Learn everything about how you are going to make your business successful.  To go into business having bills to pay and not having a plan is financial suicide.  It does not serve the market and probably does not serve the individual.  Have plan and have a system.  Once you have the information you need, get going.  Do not wait for everything to be perfect, start taking consistent action.

To find a system, seek out the people who has proven systems.  Be sure that these people live and act congruently with your value system so that you will be able to implement the system where it is legal, ethical, and moral.

Heart Healthy Hustle Round

Heart: What activity do you use to care for and strengthen your internal character?

Bob enjoys thinking and asking yourself if the actions you take, or is the action I’m about to do congruent with my values.

Health: How do you maintain your physical health and avoid burn out?

Bob has a personal trainer.  He works out three days a week cardiovascular training and three days a week with resistance training.

In the food category, he simply does not keep the tempting junk foods in his house because he knows if he does that he will eat them.

Hustle: What’s your main motivation for doing what you do and hustling to the max of your potential?

Bob shares that he LOVES what he does.

Park Bench Paradigm

If you had 60 Seconds with Your Younger Self, What Would You Tell Him and Why?

Bob prefaces this with sharing that there will be failure on your journey.  Expect failure and keep going anyway.  Everyone goes through failures.  It is about getting back up and pressing on.  Do not be discouraged by your failures, rather, see them as stepping stones that you can learn from.

“Shut-up.  Shut-up and listen.  Understand young Bob Burg, that not only do you not “know it all”, you don’t know near what you think you know, and most of what you are sure you DO know, ain’t so.”
Bob explains, at that age (~25), he thought he had it figured out.  But looking back, so much of what he was certain of turned out to not be true.

Connect with Bob Burg

The Go-Giver Website:

Subscribe to The GO-GIVER Podcast: (Click here to listen on iTunes)

Next Step

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