24: Tanner J Fox: Personal Branding, Marketing, and YouTube Growth

Entrepreneur – YouTuber – Amazon Guru – Affiliate Marketer – Personal Branding Expert

Tanner J Fox mastered the art of online entrepreneurship through a combination of Amazon selling, YouTube content creation, and personal branding. Tanner has quickly become one of the most recognizable online authorities in Amazon FBA. If you search YouTube for tips on how to start selling items on Amazon, you will see Tanner’s tutorial style videos ready to serve you. His YouTube channel has garnered over 6.5 million views and over 119K subscribers at the date of this post.  He is an expert at new era marketing that works.   

Favorite Success Quote

“Work smart, not hard, but then be willing to work hard.”

Key Points

1. Break Down Your Goals Into Smaller Goals

Know your big vision, but then take time to reverse engineer all of your goals into actionable steps.  These actionable “mini goals” should be so achievable they are virtually impossible not to accomplish.  Goals should be 100% doable.  Use specific details in defining your goals.  

2. You Should Not Be Directly Affected By Another’s Advice

If someone is not exactly where you want to be, realize you should not be taking their advice.  Listen, analyze, and use what works, but do not take someone’s advice just because.  Take advice with a grain of salt.

3. Build A Personal Brand

Now is the time to build a personal brand.  Yes it can be intimidating, but it has the highest earning potential for entrepreneurs as people begin to know and trust you.  Chose a platform and post relate-able content.  People begin to know, like, and trust you.  Share your shortcomings and document what you are doing.  Initially, a new person comes to your channel to learn something.  But after awhile, they start to build a relationship with you, and not so much your content.  People begin to feel like they know you, and they start to come to your channel for you, and not your content.

4. The ‘5 People’.. It’s Not Your Network That Will Make Or Break You

The people surrounding you will not make you successful.  You DO NOT need a circle of five successful people in order to win.  You need to figure out how to learn and apply knowledge.  After you learn how to do well, you will have something to offer to  people who are more successful than you.  Know what you’re doing, and be good at what you do.  Just networking with winners will not bring you success.  You need to be willing to find it on your own.  Eventually these people will seek you out.

5. Social Media Is All About Consistency

If you post one video per day, you have a lot better chance of being found.  The more content you share, the more there is to be discovered.  Consistently posting every day facilitates routine which facilitates results.

6. Amazon FBA (Fulfillment By Amazon)

Leverage Amazon’s large customer base by focusing on 2 main things:

  1. Product research and 2) Differentiate your product

7. Get Paid What You Are Worth

Time in does not equal money out.  Be open to working hard, AND smart.

Heart Healthy Hustle Round

Heart: What is your favorite activity for activity for caring for and for strengthening your internal character?

Spending time in solitude whether that be working or relaxing.  “I can’t work 12 hour days consistently.”  Tanner stays self-aware of his need for rest and takes appropriate time to recoup for his next batch of high intensity work.

Health: How do you maintain your physical health?

Bodybuilding and power-lifting style training year round.

Hustle: What is your main motivation for reaching for the max of your potential?

Tanner is very competitive.  He wants to be one of the best if he is involved in something.  Initially Tanner’s motivation was that he wanted a Lamborghini before he was 25 years old, but once he got one, he realized he is motivated by growth and progression.  Whatever life category, Tanner wants to see progress.  He also wants to have the freedom to give to others on a moments notice.

What Is Your Biggest Insecurity Right Now That You Should Not Be Worried About?

Money.  Tanner reminds himself, not to worry about money.  Even if one things goes wrong, something else will come up.  It will work out.

Influential Books

Tanner does not read books often.  He wants to learn strategic and ‘how to’ information as quickly as possible.  He recommends watching YouTube videos.

Expert Secrets  by Russel Brunson

Connect with Tanner J Fox

Tanner’s YouTube Channel

Tanner’s Free Amazon Mini Course

FREE Entrepreneur Mastermind Group

**DISCLAIMER** Tanner is not a financial adviser and anything that he says on his YouTube channel or interview should not be seen as financial advice.  He is only sharing his biased opinion based off of speculation and his personal experience. You should always understand that with investing there is always a risk. You should always do your own research before making any investment.

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